Saturday, January 9, 2010

BBC News - Dopamine levels in brain 'influence decision making'

Dopamine, a chemical with a key role in setting people's moods, could have a much wider-ranging impact on their everyday lives, research suggests.
Experiments show that altering levels of the chemical in the brain influences the decisions people make.
Professor John Maule, an expert in decision making, at Leeds University Business School, said that in recent years people had begun to realise emotional or "gut instinct" decision making was just as important in human choices as analytical decision making.



BBC News - Dopamine levels in brain 'influence decision making'

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