Saturday, January 9, 2010

Tesco Ultra Softcarry Pack Mini 44 product information - Tesco.com

The effects of advertising on human behaviour is well known. Marketing psychologists are paid huge money for coming up with ideas, images, ways of presenting information that influences people subliminally so that they 'naturally' change their behaviour and buy the product.

Look what women and families are being 'sold' in the UK



What's the message here?

Tesco newborn nappies with a beautiful woman and newborn baby. That in itself is fully understandable. However, the packet shows the woman is bottle feeding her newborn. 
Hmmm.  
This photo is clearly a deal made with formula makers (do we smell money kickbacks here) and is the sort of socially corrupt marketing activities that are undermining breastfeeding as normal. This photo is an example of the way that marketing activities by big formula companies are working to make bottle feeding the 'norm' in a subliminal and unfortunately, powerful way.
This behaviour of undermining optimal nutrition for babies for corporate advantage is disgraceful. Many women struggle to breastfeed their babies already with the countless adverse social factors that mitigate against women feeling comfortable in their own bodies.
The future health of babies and society are influenced by this underhanded ' for profit' marketing
While the Code for marketing breastmilk substitutes has some clout, for other advertising there is no such protection. What a pity the genius minds of marketing psychologists aren't gainfully employed in producing campaigns for encourage people to work with their natural, physiological intelligence.  
Oh, wait, there's no money in that! 
UK Marketing Director of Tesco Carolyn Bradley can be contacted on: carolyn.bradley@uk.tesco.com 



Tesco Ultra Softcarry Pack Mini 44 product information - Tesco.com

1 comment:

Jhon said...

Advertising may influence consumers in many different ways, but the primary goal of advertising is to increase the probability that consumers exposed to an advertisement will behave or believe as the advertiser wishes. Effect of advertising is well known, there is negative effect of advertising and positive effect also. Advertisement is the best way to popular your product in the market.